How one desk works
Every desk runs the same loop. Only the list, the form and the deadline change. That is why we can run five at once and add more cheaply.
Why these buyers pay
They are not buying "compliance". They are buying their way out of a dated, named loss, at a price they can approve on their own.
The fear is real and dated
A fine that grows every day, a seat they lose, a tax letter the IRS can cancel, a privacy order made in public. Each one has a date on it.
The math is obvious
An Illinois report a year late can run up to about US$6,850 in fines before any reduction. EPA penalties go up to US$71,545 a day. Our fix costs less than the loss.
Nobody inside has time
One clerk, a part-time treasurer or a volunteer agent does everything. In a 1,004-leader US survey, staff time was the top barrier (42%).
The price fits their own sign-off
BC: under CA$10,000 is a purchase order. Ontario staff limits often run CA$20,000 to 25,000. US small-purchase lines run US$20,000 to 50,000. No tender and no council vote.
Someone else often pays
US water: Missouri pays 100% of the inventory for disadvantaged systems; Illinois grants run US$20,000 to 50,000; EPA's small-system grant holds US$25M. BC accessibility: SPARC grants up to CA$25,000.
Fixed beats hourly
Law, CPA and engineering firms bill by the hour with no ceiling. A small public body can budget one known number, and a fixed price is easy to say yes to.
Why we can win
We win the small, urgent, boring jobs that big firms skip. We find the buyer first, show them their own problem for free, and make money at a price under their sign-off limit.
We see the problem first
The government publishes who is late, cited or affected. Most firms wait for an inquiry or a tender. We email the right person, about their exact problem, before they start looking.
A free custom check for every buyer
It takes us minutes to build each buyer's own check: their fines so far, their missing notice parts, the IRS step that applies to them. A human firm would need hours each, so nobody else does it at scale.
Small jobs make us money
We draft with AI, so a US$2,900 job pays well. For an engineering or law firm that job is below their minimum, and they are busy with big cities. Asheville's lead inventory contract was US$148,982.
Speed when the clock is short
We deliver in days, not months. With 80 days to Ontario's January 1 date and about 70 working days to the IRS cutoff, speed is the product.
Many desks at once, cut fast
A new desk costs about US$13 and a day of work. We test five markets at once, drop the ones that don't reply and double the ones that do. One firm can't spread like that.
Same buyer, every year
Every desk is a yearly filing. The second year costs us a fraction of the first, and the renewal email goes out by itself.
Who else is there, and why they don't take these buyers
| Desk | Who sells something close | Why the small buyer is still open |
|---|---|---|
| US water lead inventory | BlueConduit, 120Water, Trinnex (software); Stantec and other engineering firms; free EPA help and rural water associations | Software is a subscription and engineers chase cities. Free help has waiting lists and doesn't write the grant application with you. |
| Ontario municipal privacy | Vayle (software, from CA$7,160 a year); one small consultancy; law-firm memos; the free IPC guide | Nobody sells a done-for-you pack at a fixed price. Memos and guides still leave the clerk to do the work. |
| IRS group exemption | Law and CPA firms, hourly | They have published explainers, but we found no fixed-price package. |
| Illinois late reports | Local CPAs; association training | We found no fixed-price catch-up offer. CPAs bill hourly and don't chase delinquent towns. |
| Election candidates | One BC tax firm (bookkeeping); CPAs | We found no packaged close-out for a candidate. |
Where we are weak, and the fix
No references yet
The first 3 buyers on each desk get a launch price in return for a written reference. Each report names its credentialed reviewer once one is signed. We never claim to be "certified" or "compliant".
An unknown sender
A slow ramp, verified addresses, plain emails and the buyer's own data in the first line. Each desk has its own domain, so a problem on one stays on one.
Public buying is slow
Prices sit under staff limits. Public bodies pay on invoice after delivery (net 30), which is how they like to buy.
Liability
They sign and file. We give no legal or accounting advice, and liability is capped at the fees paid. We carry E&O insurance, and a reviewer handles every judgment call.
Free help exists
We say so openly and sell what free help lacks: done for you, this week, with the grant application included.
Canadian seller, US buyer
We invoice in US dollars, take ACH or card, and give each buyer a W-8BEN-E for their files. Services are done from Canada.
The 5 desks, ranked by money
Ranked by money first, then by how close and how real the fear is. The estimates use the base case of 1 sale per 250 buyers emailed. The Money section explains it.
Lead Inventory Desk
Maple Privacy Desk
Group Exemption Desk
Local Report Desk
Campaign Filing Desk
Accessibility and privacy: where they fit
You asked about both. Privacy is a lead desk now. Accessibility makes money too, but through bids and partners, not mass email.
Privacy: one desk, three provinces
- Now: Ontario Bill 97 (Desk 2), in force January 1. It has the shortest clock and the highest price.
- Next: Alberta. Its new public-sector privacy act requires privacy programs and impact assessments from about 332 municipalities, plus school boards. We confirm the exact rules and dates first, then reuse the Ontario pack.
- Later: BC. About 2,900 public bodies have had to run privacy programs since February 2023, but there is no fine schedule, so the push is weaker.
- Every year: Ontario's breach statistics report, from March 2028. Each privacy client renews at CA$750 or more.
Accessibility: bids, partners, short clocks
- The honest result: our stress test found the mass-email version small, about US$16K in 12 months (base). BC is about 85% done or in progress, with no fines in force yet. US small towns now have until April 26, 2028. Software bundles cost US$250 to 350 a month.
- Where the money is: bids and shared plans. The Islands Trust bid with Kate is CA$10K to 19K and closes October 26. Regional plans run about CA$25K, and a three-body plan about CA$45K.
- The short US clock: cities of 50,000+ are due April 26, 2027. In budget season (January to May), we test 100 emails to cities of 25,000 to 150,000, with a named credentialed auditor.
- Now: the 5 BC villages, and the BC plans that missed their 3-year update (due September 1, 2026).
More ways to make money
First-time jobs pay the bills. These other lines make it a business, ranked by how soon they pay.
| # | Line | How it makes money | When |
|---|---|---|---|
| 1 | Renewals | Every desk is a yearly filing: Illinois reports, IRS yearly upkeep (US$1,500 to 4,000), Ontario breach reports, water plan updates. Year 2 starts with a book of renewals. | From year 2 |
| 2 | Add-ons for the same buyer | Privacy pack, then more assessments. Water inventory, then the grant application, then the replacement plan. Illinois catch-up, then yearly reports, then dropping the audit. | From the first job |
| 3 | Bids | Islands Trust (with Kate) now, then CanadaBuys and BC Bid. One win is worth CA$10K to 45K. | October 26, then ongoing |
| 4 | Partners who already have the buyers | Rural water associations, clerk associations, nonprofit umbrella bodies, and CPA firms that don't want small jobs. They resell or refer our pack. | After the first references |
| 5 | Do-it-yourself kits | For buyers who won't pay full price: a template plus checklist for US$199 to 499, paid online. Almost no work once built. | From December |
| 6 | Wave 2 desks | California stormwater (20,378 facilities, 3,107 cited; software costs US$11K to 27K a year). US trucking safety ratings (11,917 carriers). Texas eminent domain reports (6,538 entities, window November 1 to February 1). Georgia HOA registration (January 1, 2027). HUD housing policies (January 1, 2027). Canada forced-labour reports (May 31, 2027). | November to May |
| 7 | Sell the desk machine through SAGE | Once the desks have results, offer CPA and consulting firms their own AI desk on SAGE. Our results become the SAGE sales story. | Spring 2027 |
Money
Everything turns on one unknown number: how many buyers out of every 100 emailed end up paying. We'll know it within three weeks of sending.
By January 31, 2027
| Desk | Buyers emailed | Average price | Low | Base | High |
|---|---|---|---|---|---|
| Lead Inventory (US water) | 2,000 | US$4,900 | CA$14K | CA$54K | CA$135K |
| Municipal Privacy (Ontario) | 700 | CA$7,500 | CA$5K | CA$21K | CA$53K |
| Group Exemption (IRS) | 1,200 | US$4,500 | CA$7K | CA$30K | CA$75K |
| Local Report (Illinois) | 413 | US$3,000 | CA$2K | CA$7K | CA$17K |
| Campaign Filing (BC, Ontario) | 1,900 | CA$650 | CA$1K | CA$5K | CA$12K |
| Total | 6,213 | CA$29K | CA$117K | CA$292K | |
| Paid jobs | about 6 | about 25 | about 62 |
Year one, to October 2027 (base case)
| Source | What it assumes | Base |
|---|---|---|
| Wave 1, to January 31 | The table above | CA$117K |
| Water, February to October | 5,000 more systems emailed (the deadline is November 2027) | CA$135K |
| Illinois "drop your audit" | 3,000 units emailed at about US$1,750 | CA$29K |
| Privacy in Alberta, plus add-ons | 400 Alberta bodies emailed at CA$7,500 | CA$12K |
| 3 wave 2 desks | 4,500 buyers emailed at about CA$3,000 | CA$54K |
| Year one | Low about CA$90K · high about CA$870K | about CA$350K |
Not counted: bid wins (CA$10K to 45K each), partner deals, and renewals, which start in year two.
What we keep from each job (estimate)
| Desk | Price | Reviewer | We keep |
|---|---|---|---|
| Lead Inventory | US$4,900 | Optional water check, about US$300 | about 93% |
| Municipal Privacy | CA$7,500 | Certified privacy professional, about CA$1,200 | about 83% |
| Group Exemption | US$4,500 | Enrolled agent or lawyer, US$500 to 1,200 | 70 to 86% |
| Local Report | US$3,000 | Optional bookkeeper, about US$200 | about 92% |
| Campaign Filing | CA$650 | None (auditor passed through when needed) | about 97% |
Fixed yearly costs: domains about US$75; E&O insurance CA$900 to 3,000; email checks are already funded; Workspace aliases are free; the Claude plan is already paid. Cash: public bodies pay net 30 after delivery, so the first public money lands late December to February. Private buyers (nonprofits, candidates) pay 50% when they order.
Sending
Cold email never touches your main Google Workspace. Each desk sends from its own sending domains, and each sending domain gets its own separate Google Workspace (CheapInboxes, US$3.50 per inbox a month), so one problem never reaches simplifygenai.com. The site domains only receive mail.
| Period | New emails per desk per day |
|---|---|
| Days 1 to 3 | 5 |
| Days 4 to 7 | 10 |
| Week 2 | 20 |
| Week 3 on | 30 (90 with follow-ups) |
21 sending inboxes at 15 emails a day each: about 315 emails a day, follow-ups included. Inboxes warm up for 14 days first, so desk emails start about October 28.
- Every address is checked before we send, so bounces stay near zero.
- Follow-ups go out on day 3 and day 7 in the same thread, and stop the moment someone replies.
- Your spare Gmail accounts become test inboxes. Before each step up, we check that our emails land in the inbox, not spam.
- Every email has an unsubscribe. For each address we keep a record of where it was published and the date.
- We answer replies within hours, cc gurleen@ on every reply thread, and send you one daily digest.
Delivery
What happens after someone says yes.
| Step | Who | Time |
|---|---|---|
| Order form with terms (no signature from you needed) | Buyer | Same day |
| Intake: they send their records, or we pull public ones | Buyer, Trejon | 1 to 2 days |
| Draft the pack against the desk checklist | Trejon | 1 to 2 days |
| Reviewer check on the judgment calls (desks 2 and 3, optional on 1 and 4) | Reviewer, hired per job | 2 to 4 days |
| Buyer review, then one round of changes | Buyer, Trejon | 2 to 5 days |
| They sign and file; we invoice; renewal date set | Buyer, Trejon | Same day |
Target: 5 business days from intake (10 for privacy). Words we never use: "certified", "compliant", "approved". If a regulator sends the filing back, we fix it free.
Legal and risk
Drafting is not reserved work in any of these five areas. What is reserved stays with the buyer or a licensed person.
What we never do
- Sign, certify, audit or stamp anything
- Represent anyone to the IRS or a regulator
- Give legal or accounting opinions
- Say a CPA, lawyer or engineer did work they didn't
What protects the company
- All work goes through 1414618 B.C. Ltd., under BC law
- Terms: the client signs and files; no advice; liability capped at the fees paid
- E&O insurance before the first contract
- Register for GST/HST before Canadian sales pass CA$30,000; I check the company's status first
- Each desk name shown as "a service of 1414618 B.C. Ltd."; I check whether BC needs the name registered
| Risk | What we do about it |
|---|---|
| Emails land in spam or get blocked | Slow ramp, inbox tests, verified addresses, plain text, and one domain per desk |
| Low replies | 150-send rule: rewrite the email once, then stop that desk |
| A job goes wrong | Checklists, a reviewer on judgment calls, free fixes until accepted, the liability cap and E&O |
| Rules change (EPA court case, DOJ accessibility rule) | The 2021 inventory duty still stands. Five desks spread the risk. |
| Buyers want a call | Email-first process with written answers within hours. You take calls only on big deals. |
| An email-law complaint | Unsubscribe honoured at once, a suppression list, and a source record per address |
Timeline
Red dots are buyer deadlines. That's when fear peaks and replies should rise.
Rules we run by
No replies after 150 buyers emailed: rewrite once, then stop that desk.
2 paid jobs on a desk: double its daily volume and build its yearly renewal.
Any complaint or a spam-rate warning: pause that desk until it is fixed.
Quotes go out at the published price. Anything off-price goes to you.
Hired per job, and only after a client signs. No reviewer named on a site until signed.
Never "certified", "compliant" or "approved". Always "prepared for your review and filing".
Who does what
You, once
- Buy, on company accounts: 5 site domains (Spaceship), 7 sending domains and 21 inboxes (CheapInboxes), the sender (CheapSequencer Growth, US$49 a month)
- Save the three API keys with one copy-paste line each
- Approve each desk's first email once
- Say "send" for the 5 villages
- Pick an E&O quote (I find them; the company pays)
- Sign one W-8BEN-E for US buyers (I prepare it)
Trejon, every day
- Lists, free samples, sites and sending
- Replies, quotes at the published price, and order forms
- Drafting each pack and coordinating each reviewer
- Invoices, payment tracking and renewals
- One daily digest to you, plus checkpoint reports on Nov 21 and Dec 15